Designing for What’s Next
IDEO brought industry leaders together to explore how our fundamental assumptions of work have changed since COVID-19. I led content strategy, production, and client management for four virtual executive roundtable discussions.
Guests: 20 executives from American Express, Cardurion Pharmaceuticals, D-Ford Detroit, Drizly, Dunkin' Brands, Edward Jones, GE Appliances, Hubspot, Intact Financial, InterContinental Hotels Group, KPMG, Marvin, Omnicell, Partners, Penn Mutual Life Insurance Company, Ranir, Shipt, Unum, Well
Role: Content strategy, business development strategy project management, client communication
Deliverable: 4 virtual roundtable sessions (75-minutes each) with synthesized business development assets
Collaborators: Jessica Randazza-Pade, Jennifer Riel, Heather Boesch, Oonie Chase, Rebecca Hornbuckle
Artwork: Kyle Chon
Context
What is top of mind for leaders as they confront the future of work following the COVID-19 pandemic? Our goal was to sustain existing IDEO relationships and build richer perspectives around new ways of working. Each session was designed as an intimate discussion, guided by intentional prompts such as:
